Selling to VITO™
Who is Tony Parinello?
Tony Parinello, is a Wall Street Journal, Best Selling Author and North America’s leading expert on getting appointments with and selling to the “C” Suite. Tony has personally taught over 2.5 million salespeople and most of the Fortune 1000 his unique one-of-a-kind sales enablement process. Tony has over three decades of sales and marketing experience and eight books on the subject including his all-time, best-selling book ‘Selling to VITO™’, the Very Important Top Officer which has been recognized as one of. the top 50 sales books of all time! His programs are now available to organizations of all sizes as well as individuals salespeople here in South Africa.
Why must you talk to VITO™ first?
VITO™ has the ultimate veto power for every important initiative at their organization. Initiatives only become important when VITO™ personally buys into it. Every critical goal, plan and objective has VITO™’s DNA in it. VITO™ can and will change their mind and the priority of anything without asking anybody. VITO™ speaks a ‘value centric’ unique language and you must master how to speak VITO™’s language if you want to create sales opportunities with the person who controls all budgets and can say ‘Yes’ without asking anyone else. Salespeople who embrace the proven, repeatable Selling to VITO™ process taught by Tony Parinello create sales that are up to 54% larger than their typical sale and accellerate their sales process by as much as 50%!